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Product:
Your "product" is
whatever you're advertising for sale. Whether you're moving a
horse trailer you've had for a while, selling a saddle that doesn't
fit, or training horses for sale, what really counts is *PREPARATION* of
that product. Here are some things to consider:
Title/registration
Especially important with vehicles,
trailers, and real estate, this is essential to take care of
before advertising horses. We've all heard the old, tired
tales of registration papers pending or lost. It's always
worth a bit of time and a few dollars to make sure a transaction
(and the reputation of the seller) is not derailed by paperwork
problems.
Assess condition
Tack
- A thorough inspection and replacement of worn straps, girths,
rigging, etc. is always wise. If corrections aren't made, full
disclosure of any needed repairs suggests honesty on the part of the
seller, and avoids potential liability issues.
Trailers and vehicles - Again, a thorough going-over and attention
to any problems will pay off in the long run. There is a market
for "as-is" products, but the price received will be much less than for
a well-maintained truck or trailer.
 Horses
- If a horse is in training, his or her appearance is improving along
with abilities. BAEN's successful sellers make sure their horses'
muscling, coat condition, and way of going are as good as they can be.
This is absolutely essential when first standing a stallion, and
valuable in presenting almost any horse for sale. Calculating the
costs of some training and conditioning time into the larger picture is
nearly always worthwhile. Consulting with a successful trainer for
advice on costs/benefits can be a big help in making a decision whether
to invest the money and time before offering a horse for sale.
Training is nearly always
of value in selling horses. BAEN sees continued strong sales of
horses trained and showing well in their disciplines. Whenever
possible, bringing a horse up to its inherited abilities is going to pay
dividends for the seller. Miles and hours under saddle are going
to let more be known about the horse, and make a safer and more suitable
horse for any potential buyer. |
